Google Adwords Landing Pages for Drupal

manager Mon, 11/23/2009 - 21:31

Good info on real landing pages, please read the comments too: http://www.here.org.uk/2007/06/google-adwords-landing-pages-how-to-build-a-page-that-wont-get-banned-with-examples.html

The Drupal Module Google Keyhaviour was written to produce dynamic content to aid in SEO or Google AdWords 'landing page' campaigns. Google Keyhaviour does the following:

  • Determines if a user has come from Google
  • Checks the user's keywords and matches them against conditions and rules you define
  • Based on these conditions and rules, the behaviour of your Drupal site will change. Here are the current possible changes:
    • The visibility of chosen blocks - so you can effectively show different sidebars/header/footer on the page depending on the google keywords.
    • Variables available in page.tpl.php such as $title and $site_slogan etc... can be replaced/appended/prepended with your own text or the user's keywords.


Also based on this page I am not sure if the dynamic pages work as well with the google bot as actually have some landing pages, as the google bot when it crawls your site leaves off the search terms.  Take a look here: http://drupal.org/node/634550

More info:
http://frontmasters.co.uk/drupal/drupal-adwords